1 post tagged “marketing”

It was hanging on the hook on my mailbox.  A medium-sized plastic bag with an advertisement for Yoptimal printed on it.  English on one side, French on the other.  Some new kind of Yoplait yogurt to strengthen your immune system.  And wow, it's got probiotics, amazing!  And antioxidants too!  Isn't that just the most fantastic, innovative thing you've ever heard?

Inside the bag was a 650g plastic yogurt tub. 

Empty.

Okay, not empty - it held a small leaflet and a coupon.

When I looked more carefully at the plastic bag, some small print at the bottom read "Please note that the container in this bag does not contain any yogourt.  We suggest you reuse it to store your favourite foods." 

... I honestly don't even know what to say about this, it's just so odd.

Something about how I am already overrun with plastic containers?  Or about how I keep them only out of guilt, allowing them to take up one full drawer of my kitchen cupboards even though I generally try to store all food in glass containers? 

Oh maybe I should mention that clearly, the brains over at Yoplait, while observant enough to notice and hop on board the super-duper probiotics bandwagon, are somehow so blind that they completely missed the whole green movement that is everywhere? 

A plastic container.  Empty but for a bit of paper.  An empty plastic container in a plastic bag. 

The bag is 100% biodegradable, does that make it better?